WooCommerce to Shopify migration cost in 2026
Moving a WooCommerce store to Shopify costs anywhere from about $60 to over $15,000. A migration app copies your data for $60 to $800 but leaves the redirects, theme and testing to you. A fixed-price specialist does the whole job from about $1,500. Agencies usually charge $5,000 to $15,000 or more.
The price depends far less on the platform than on who does the work and how much of it they do. "Migration" can mean copying products from one database to another, or it can mean a store that launches on Shopify with every order, customer, review and Google ranking intact. Those are very different jobs, and the quotes reflect that.
This guide compares the four ways to do it, explains what pushes the price up or down, and shows what you'll pay each month once you're on Shopify.
The four ways to migrate, compared
| Migration app | Freelance marketplace | Fixed-price specialist | Agency | |
|---|---|---|---|---|
| Typical price | $60 to $800 | From about $80 | From about $1,500 | $5,000 to $15,000+ |
| Moves your data | Yes | Usually | Yes | Yes |
| Sets up 301 redirects | Partly, or you do it | Rarely | Yes, every URL | Yes |
| Theme and design | No | Sometimes, extra | Included or quoted | Custom, included |
| Test orders and launch | You | Varies | Included | Included |
| Support after launch | App support only | Varies | Usually 30 days | Retainer |
| Best for | Small, simple stores with time to spare | Very small budgets | Most stores with real sales | Large brands with custom builds |
Migration apps: $60 to $800
Apps such as Cart2Cart, LitExtension and Matrixify copy products, customers and orders from WooCommerce into Shopify. Most charge by the number of records, so a store with 300 products and 2,000 orders pays far less than one with 20,000 orders. Many offer a free demo migration of a small sample first, which is worth running.
What the app price leaves out is the rest of the job. You still choose and set up a theme, replace each plugin with a Shopify app, map and import redirects, set up payments, shipping and taxes, reconnect your email and ad tracking, place test orders and switch the domain. For a store owner doing that for the first time, it's typically several days of work, and the redirects are where most DIY migrations lose traffic.
Freelance marketplaces: from about $80
Low-cost gigs on marketplaces often run the same apps for you. That saves you the clicks but rarely covers redirects, testing or the launch itself. Read the gig carefully: ask whether redirects, test orders and support after launch are included, and in writing.
Fixed-price specialists: from about $1,500
A specialist does the whole migration, from the first audit to the domain switch, for a price agreed before the work starts. My own published prices are a typical example: a full migration starts at $1,495 for stores with up to about 1,000 products, and a migration with a redesign starts at $3,495. Stores with subscriptions or custom features are quoted after a free audit.
The difference from an app is that someone is accountable for the result: every old URL redirected, counts matched before and after, test orders placed, and fixes for a set period after launch.
Agencies: $5,000 to $15,000 and up
Agencies bring a team: a project manager, designers, developers and often ongoing marketing. That's the right fit for large catalogues, custom builds, ERP integrations or brands that want a full redesign and a long-term partner. For a typical small or mid-sized store, much of that price pays for people you won't need.
What drives the price up or down
Whoever does the work, these are the things that move the quote. When you ask for prices, have rough numbers for each one ready.
| Factor | Why it matters |
|---|---|
| Products and variants | More records take longer to move and check. Products with more than 3 options need restructuring, because Shopify allows up to 3 options per product. |
| Orders and customers | Years of order history add records and checking time. Most stores want it moved so customers keep their purchase history. |
| Plugins | Each plugin needs a Shopify app or a built-in feature to replace it. Ten simple plugins are quick; one custom booking plugin can take longer than the rest of the store. |
| Subscriptions | Active subscribers have to keep renewing. Whether their payment details can move depends on your payment provider, so this needs checking before you commit. |
| Theme and design | Styling a ready-made Shopify theme to your brand is far cheaper than a custom design. |
| Languages and currencies | Each extra language or market adds content to move and settings to test. |
| Blog and content | Hundreds of blog posts mean hundreds of URLs to move and redirect. |
What you'll pay each month after the move
The one-off migration is only part of the picture. Many store owners move partly to make monthly costs simpler. Here's how the two platforms usually compare.
| Cost | WooCommerce | Shopify |
|---|---|---|
| Platform | Free plugin | A monthly plan. Basic starts at about $39 a month, less if you pay yearly. |
| Hosting | Paid separately, from a few dollars to $100+ a month for good managed hosting | Included |
| Security and updates | Your job, or a developer's | Included |
| Extensions | Premium plugins, often $50 to $300 a year each | Apps, from free to a monthly fee each |
| Payments | Your payment provider's fees | Shopify Payments fees, or an extra fee per sale if you use another provider |
| Developer time | Often needed for updates and small changes | Mostly not needed for day-to-day edits |
Shopify's plan prices and payment fees change from time to time and vary by country. Check shopify.com/pricing for the current numbers in your country.
Your audit should list every plugin you use, what replaces it on Shopify, and what that replacement costs each month, so you can compare the real totals before you decide.
The hidden costs of a cheap migration
The most expensive migration is one that has to be fixed after launch. These are the costs that don't show up in a low quote:
- Lost rankings. If old URLs aren't redirected, every link from Google and other sites lands on a "page not found". Organic traffic can take months to recover. The SEO migration guide explains how to avoid it.
- Lost sales on launch day. Untested checkout, shipping or tax settings can stop orders without anyone noticing for hours.
- Customer confusion. Customers can't log in with their old passwords. Without a clear activation email, support requests pile up.
- Broken tracking. If your analytics and ad pixels aren't reconnected, your ads lose their conversion data right when you need it.
- Your own time. A "cheap" migration you finish yourself costs days you could have spent selling.
How to get an accurate quote
Send whoever you're considering the same information, so you can compare like with like:
- Your store URL.
- Rough counts of products, orders, customers and blog posts.
- A list of the plugins you rely on, especially subscriptions, bookings, wholesale and product options.
- Whether you want your current design kept, or a new one.
- Your deadline, such as launching before a sales season.
Then ask each one the same questions: is the price fixed, are redirects and test orders included, who handles launch day, and what support do you get afterwards?
Questions
Is it cheaper to migrate WooCommerce to Shopify myself?
The tools are cheaper, yes. An app costs $60 to $800. But you take on the redirects, theme, testing and launch yourself, and those are where most migrations go wrong. If your store makes real sales, a fixed price for the whole job is usually cheaper than a week of your time plus the risk.
Does Shopify charge for migrating?
No. Shopify doesn't charge to import a store. You pay for a Shopify plan once the store goes live, and for any apps you choose. Work can start on a free development store.
How long does a migration take?
Most stores take a few weeks from approved quote to launch, depending on size, plugins and design work. See how each phase runs.
Will moving to Shopify save me money?
Often, but not always. You stop paying for hosting, security and many premium plugins, and you need a developer less often. You start paying a Shopify plan and app fees. Compare your real monthly totals, plugin by plugin, before you decide.