Guides

Moving from WordPress to Shopify: what happens to your pages, blog, design and email

By Glen Gallarde · Last updated 6 November 2026

Short answer

Your pages and blog posts move to Shopify with their text and images, and every old link is redirected. Your design does not move as-is: page-builder layouts (Elementor, Divi and similar) are rebuilt in a Shopify theme. Your domain moves to Shopify, but your email stays with whoever hosts it today, such as Google Workspace. If your site is mostly content with a small shop attached, you can also keep WordPress for the blog and move only the store.

Many store owners say "WordPress" when they mean WooCommerce, because the shop and the website are one system. That's exactly why the move feels big: it isn't only products and orders, it's your whole website. Here's what happens to each part.

Pages and blog posts

About, FAQ, contact, policy pages and blog posts all move. Shopify has a built-in blog, so posts keep their titles, text, images and publish dates. Addresses change shape, for example a post at /my-post/ becomes /blogs/news/my-post, so each old address gets a 301 redirect to the new one. That keeps your Google rankings and any links people shared. How Shopify redirects work for WooCommerce stores covers this in detail.

Shopify's blog is simpler than WordPress. It handles posts, comments and tags well, but not complex layouts or membership content.

Your design and page builder

This is the part that doesn't copy over. Elementor, Divi, WPBakery and other builders store layouts in their own format that only works inside WordPress. On Shopify, your look is rebuilt in a Shopify theme using its sections, with your logo, colours, fonts and photos. Most owners use the move to tidy up, because Shopify's theme editor is easier to keep consistent than a page builder.

Forms, pop-ups and other plugins

Contact forms, wholesale enquiry forms, newsletter pop-ups and similar plugins are replaced with Shopify's own contact form, the free Shopify Forms app, or your email tool's sign-up form. The free plugin to Shopify app finder shows the replacement for each plugin you use.

Your domain and email

Your domain points to Shopify on launch day, and Shopify adds a free SSL certificate automatically. Your email is separate: Shopify doesn't host email, so Google Workspace, Microsoft 365 or Zoho keeps working as long as its DNS records stay in place. This is the step where moves go wrong most often, so check every email record before and after the switch.

When to keep WordPress for content

If your blog is the main thing bringing in visitors, with hundreds of posts, custom layouts or memberships, you don't have to move it. A common setup is Shopify for the store at your main domain, and WordPress for the blog on a subdomain like blog.yourstore.com. For most stores with a handful of posts, moving everything to Shopify is simpler.

What to do next

List your pages, blog posts and plugins, and decide which ones you still need. If you'd like it done for you, my Full migration moves products, customers, orders, pages, blog posts and redirects for a fixed price from $1,495, and the free audit lists exactly what moves.

Questions

Can I move my WordPress blog to Shopify?

Yes. Posts move with their text, images and dates, and each old address is redirected. Very long or complex posts may need some layout clean-up.

Will my Elementor design transfer to Shopify?

No. Page-builder layouts only work inside WordPress. Your design is rebuilt in a Shopify theme using your logo, colours, fonts and photos.

Will I lose my email when I move to Shopify?

No, as long as your email records stay in place when the domain moves. Shopify doesn't host email, so your current provider keeps handling it.

Can I keep WordPress and use Shopify only for the store?

Yes. Many content-heavy sites keep WordPress for the blog on a subdomain and run the store on Shopify.

Sources