The best Shopify subscription app when you leave WooCommerce Subscriptions
For most stores leaving WooCommerce Subscriptions, Appstle is the best value: $10 to $100 a month, no transaction fees, and free hands-on migration. Choose Loop if you want more retention tools and a fully managed move, and Recharge if you run a large subscription program and want the biggest ecosystem. Shopify's free Shopify Subscriptions app is fine for new subscribers, but it can't import your existing WooCommerce subscribers with their saved cards.
Search for "best Shopify subscription app" and nearly every result is a list written by one of the apps, with itself at number one. They also assume you're already on Shopify. If you're coming from WooCommerce, the question is different. You don't only need an app that runs subscriptions well. You need one that can take over the subscribers you already have, keep charging their saved cards on the right dates, and not charge anyone twice.
When I move a subscription store from WooCommerce to Shopify, the app is the first thing we decide, because everything else (how products are set up, how the import works, what subscribers see) follows from it. Here's how I'd choose. I don't earn anything from any of these apps, and none of the links are affiliate links.
What matters when you're coming from WooCommerce
Feature lists all look the same after a while: customer portal, skip and pause, build-a-box, cancellation offers. For a store that's migrating, four things matter more:
- Can it import subscribers from WooCommerce? Not every app can, and "free migration" sometimes only means moving from another Shopify app like Recharge.
- Can it keep their saved cards? Your subscribers' cards are stored with your payment gateway, not with WooCommerce. If they're with Stripe, PayPal, Braintree or Authorize.net, the app can usually link them in Shopify so nobody has to re-enter anything. The subscriptions migration guide explains which gateways carry over.
- Who does the import? Some apps take your data and do it for you. Others hand you a CSV template and support you while you do it.
- How does it charge? A percentage of every renewal adds up fast once you have a few hundred subscribers. A flat monthly fee doesn't.
The apps at a glance
| App | Price | Transaction fee | Imports from WooCommerce? | App Store rating |
|---|---|---|---|---|
| Shopify Subscriptions | Free | None | No. Its import only accepts subscriptions from apps already on Shopify checkout | 3.8 (898 reviews) |
| Appstle | Free up to $500 a month in subscriptions, then $10, $30 or $100 a month by subscription revenue | 0% | Yes, hands-on migration included on every plan | 5.0 (9,240) |
| Seal | Free up to 50 subscriptions, then $5.95, $9.95 or $24.95 a month (100, 250 or 500 subscriptions) | 0% | Not documented. Ask first | 4.9 (3,159) |
| Loop | Free up to 50 subscriptions, then $99 or $399 a month | 1% or 0.75% | Yes, free white-glove migration | 5.0 (815) |
| Recharge | $149 or $499 a month | 1.5% + 20¢, or 1.25% + 20¢ | Yes, with a documented WooCommerce process | 4.8 (3,155) |
Prices, fees and ratings as shown on each app's Shopify App Store listing on 10 November 2026. The App Store shows prices in your local currency, so I've converted them to US dollars. They change often, so check before you install.
Two more you'll come across: Skio ($599 a month plus 1.25% and 20¢, now owned by Recharge) is built for large brands and includes a managed migration. Recurpay (from $9 a month) has a page specifically for WooCommerce migrations and is a reasonable budget alternative to Appstle.
What each one costs at $10,000 a month
Percentages are easy to underestimate, so here's a worked example. Say you have 400 active subscribers, each renewing once a month at about $25, for $10,000 a month in subscription revenue.
- Seal, Legend plan (up to 500 subscriptions): $25
- Appstle, Business plan (up to $15,000 a month): $30
- Loop, Starter: $99 plus 1% of $10,000 = $199
- Recharge, Starter: $149 plus 1.5% of $10,000 plus 20¢ × 400 renewals = $379
- Skio, Scale: $599 plus 1.25% plus 20¢ × 400 = $804
That's on top of normal card processing, which you pay whichever app you choose. Over a year, the gap between Appstle and Recharge in this example is about $4,200. That doesn't automatically make Recharge the wrong choice, because better retention tools can earn that back if they save even a handful of subscribers a month. But you should know what you're paying for. To compare your total Shopify costs with what WooCommerce costs you now, try the cost calculator.
Each app, honestly
Shopify Subscriptions (free, by Shopify)
Shopify Subscriptions is Shopify's own app. It covers weekly, monthly and yearly subscriptions with a discount, and customers can skip, pause or cancel. It also works on Shopify POS.
The catch for WooCommerce stores: Shopify's help center says you can import subscriptions into it by CSV, but only from a third-party app that's already integrated with Shopify checkout. Each row needs a Shopify payment method ID. WooCommerce isn't a Shopify app, so your existing subscribers can't come straight across with their saved cards. They'd have to subscribe again on your new store. Its 3.8 rating is also the lowest here. Recent reviews mention missing features, such as shipping not being recalculated on renewals.
Use it if: you're starting subscriptions fresh on Shopify, or you have so few subscribers that asking them to sign up again is fine.
Appstle Subscriptions
Appstle is the most-reviewed subscription app on the App Store (5.0 from 9,240 reviews). Every plan, including the free one, lists "hands-on migration". Appstle's own migration page names WooCommerce as one of the platforms it migrates from, and it imports subscriptions paused first, so nothing bills until you've checked them. Pricing goes by subscription revenue: free up to $500 a month, $10 up to $5,000, $30 up to $15,000, and $100 up to $100,000, with no transaction fees.
Good: flat pricing that stays low as you grow, prepaid plans, build-a-box, loyalty features and cancellation flows on the Business plan, and 24/7 support.
Watch out for: some features are split across plans. Build-a-box and retention tools start on Business ($30), and product swaps and price sync on Business Premium ($100). Check that the plan your revenue puts you on includes what you use today.
Use it if: you want the most for the least and a team that does the import with you. This is where I'd start for most small and mid-sized subscription stores.
Seal Subscriptions
Seal charges by number of subscriptions, not revenue: free for 50, then $5.95, $9.95 and $24.95 a month for 100, 250 and 500, with bigger plans available. No transaction fees. It supports prepaid plans, free trials, subscription boxes and memberships, and it's available in many languages.
Watch out for: I couldn't find a documented way to migrate from WooCommerce. Its migration help is about moving from other Shopify apps. Ask its support before you commit, especially if you have more than a few dozen subscribers.
Use it if: you're a small store with simple plans, or your subscribers are few enough to move with a little manual help.
Loop Subscriptions
Loop is a strong mid-market choice with a 5.0 rating from 815 reviews. Its help center says it migrates from non-Shopify platforms "like WooCommerce", as long as the data can be exported, and its migration page offers a free, white-glove migration with a test run before launch. Pricing is free for 50 subscriptions, $99 a month plus 1% on Starter, and $399 a month plus 0.75% on Pro.
Good: excellent retention tools (cancellation flows, 15 failed-payment retries, upsells in the customer portal) and a managed migration.
Watch out for: the 1% fee. Prepaid and gift subscriptions are on Pro, not Starter. And Loop only works with payment providers that Shopify supports for subscriptions, so confirm your gateway early.
Use it if: subscriptions are a big part of your revenue and keeping subscribers longer matters more to you than the monthly fee.
Recharge
Recharge is the best-known name in Shopify subscriptions, rated 4.8 from 3,155 reviews. It's the only app here with a published WooCommerce migration process. You give it API keys for your WooCommerce store, it exports your active and inactive subscribers, you format them into its import template, and its team helps make sure nobody is double-billed. Starter is $149 a month plus 1.5% and 20¢ per transaction, after a 60-day free trial. Scale is $499 plus 1.25% and 20¢, and adds hands-on implementation.
Good: mature, widely integrated (Klaviyo, Gorgias, Attentive and more), with strong analytics and retention tools.
Watch out for: it's the most expensive option for a typical store, and on Starter, more of the migration work falls on you.
Use it if: you run a large subscription program, your team already uses tools that integrate with Recharge, or you need its bundles and analytics.
If you use WooCommerce Memberships
WooCommerce Memberships does several jobs at once: it charges members (usually through WooCommerce Subscriptions), gives them discounts, and locks content or products to members only. Shopify has no single app that does all of that, so you rebuild it from parts:
- The recurring charge goes into a subscription app. Seal, Appstle and Recharge all list memberships. Appstle also has a separate Appstle Memberships app, with free migration on every plan.
- Member status becomes a customer tag. Seal, for example, adds a tag (such as "gold-member") when someone joins.
- Member discounts use Shopify's built-in discounts, limited to a customer segment that includes the tag.
- Members-only pages and products need a content-locking app that reads the tag. Seal's own docs point to Locksmith for this.
One thing to check: what happens to the tag when a member cancels. Seal's docs say cancelled members keep their benefits. That might suit a "paid for the year" membership, but not a monthly one. Test a cancellation before launch, and plan the redirects for any members-only URLs too. The redirects guide covers how.
How to choose
| Your store | Start with |
|---|---|
| A handful of subscribers, simple "subscribe and save" | Seal or Appstle on their free plans, or Shopify Subscriptions if subscribers can sign up again |
| Up to about $15,000 a month in subscriptions, and you want low fixed costs | Appstle |
| Subscriptions are your main revenue and churn is your biggest worry | Loop |
| Large program, existing Recharge integrations, or an in-house team | Recharge (or Skio at the top end) |
| Paid memberships with members-only content | Appstle Memberships, or Seal plus a content-locking app |
If two apps look equally good, choose the one whose migration team will import a sample of your real subscribers before you commit. How that test goes will tell you more than any feature list.
Questions to ask before you install
Send these to the app's support team, and get the answers in writing:
- Do you migrate from WooCommerce Subscriptions, and is it free on the plan I'll be on?
- My subscribers' cards are with [Stripe / PayPal / Braintree / Authorize.net]. Will they carry over without anyone re-entering a card?
- Can you import subscriptions paused, so nothing bills until I've checked them?
- Will each subscriber keep their next billing date and their current price, including older, lower prices?
- Do you support what I use today: synced renewal dates, sign-up fees, free trials, prepaid plans?
- Who formats the data, me or you? And who checks the counts afterwards?
- What happens if a renewal fails in the first week after launch?
Then follow the cutover steps in the subscriptions migration guide. The rule that matters most is that only one system bills each subscriber at any moment.
Questions
What is the best subscription app for Shopify?
For most stores moving from WooCommerce, Appstle offers the best value: no transaction fees, low flat pricing and free migration. Loop is better if retention tools matter most, and Recharge suits large subscription programs. The best one is whichever app can import your existing subscribers cleanly.
Can I use Shopify's free Subscriptions app after leaving WooCommerce?
For new subscribers, yes. For existing ones, not easily. Its CSV import only accepts subscriptions from apps that are already integrated with Shopify checkout, so WooCommerce subscribers can't come across with their saved cards. They would need to subscribe again.
How do merchants migrate existing subscriptions to Shopify?
They install a subscription app, import products and customers first, connect the payment gateway that holds the saved cards, then let the app import each subscription paused, with its next billing date and price. Once the counts match, they switch off WooCommerce renewals and activate the subscriptions on Shopify.
Do Shopify subscription apps charge transaction fees?
Some do. On their 10 November 2026 listings, Appstle and Seal charge no transaction fees, Loop charges 1% (0.75% on Pro), and Recharge charges 1.5% plus 20¢ per transaction on Starter. That's on top of normal card processing.
Can I move WooCommerce Memberships to Shopify?
Yes, but you rebuild it from parts: a subscription or membership app for the recurring charge, a customer tag for member status, Shopify discounts for member pricing, and a content-locking app for members-only pages. Appstle Memberships offers free migration.
Sources
- Shopify App Store listings for Shopify Subscriptions, Appstle, Seal, Loop, Recharge, Skio and Recurpay (plans, fees, features and ratings, 10 November 2026)
- Shopify Help Center, importing and exporting subscription contracts
- Recharge: Migrate from WooCommerce
- Loop, migration service and migration FAQs
- Appstle Memberships migration
- Recurpay: WooCommerce to Shopify subscriptions
- Seal Subscriptions, memberships and membership tags